 Apartment complex in the Near West Side of Chicago. Photo from www.mredllc.com |
When Michael Jordan
arrived in Chicago in 1984, the Bulls were a second-rate team, and the Near
West Side communities were dilapidated. As his popularity grew, he attracted
people to the United Center, and the City of Chicago used his momentum as a
turning point for the renewal of the surrounding neighborhoods. While they were
rebuilding this area, Jordan was generating an estimated $9,000,000,000 in
revenue nationwide, and bringing new business to companies that he endorsed.
Pound for pound, Michael Jordan is literally worth more than 1,800 times his
weight in gold.
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| The $9 Billion Dollar Man |
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